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United Way

The ‘Spell It Out For The Kids’ campaign has been created to build new partnerships with Parent Companies of Fast-Moving Consumer Goods (FMCG) to raise annual funding for United Way Australia. In addition to providing funding, the campaign will also assist with the education and development of Australian children.

Spelling manipulation is used by a wide range of brands on their product packagings often aimed for kids. This campaign aims to partner with major FMCG companies in order to spell their packaging grammatically correct for the 2017 Back to School period.

CLIENT:

UNITED WAY AUSTRALIA

DATE:

14 MAI, 2017

SERVICES:

AD CAMPAIGN | PACKAGING | BUSINESS CARDS | PROPOSAL DOCUMENT

United Way

The ‘Spell It Out For The Kids’ campaign has been created to build new partnerships with Parent Companies of Fast-Moving Consumer Goods (FMCG) to raise annual funding for United Way Australia. In addition to providing funding, the campaign will also assist with the education and development of Australian children.
Spelling manipulation is used by a wide range of brands on their product packagings often aimed for kids. This campaign aims to partner with major FMCG companies in order to spell their packaging grammatically correct for the 2017 Back to School period. With the help of TV personality and mother of three Chrissy Swan, already engaged in United Way’s causes, she will become the ambassador for the Spell it Out for the Kids and gather massive awareness to the public through her social media and Tv appearances.
This campaign has the potential to run every year and become international.

CLIENT:

UNITED WAY AUSTRALIA

DATE:

14 MAI, 2017

SERVICES:

AD CAMPAIGN | PACKAGING | BUSINESS CARDS | PROPOSAL DOCUMENT

Child Creative Spelling:
/ʧaɪld kriˈeɪtɪv ˈspɛlɪŋ/
Concept
This is when words are written as a phonetic interpretation also known as Spelling manipulation often used in marketing strategies targeting children.

Child Creative Spelling:
/ʧaɪld kriˈeɪtɪv ˈspɛlɪŋ/
Concept
This is when words are written as a phonetic interpretation also known as Spelling manipulation often used in marketing strategies targeting children.

Kids Spelling affected by Sub-Brands Spelling Manipulation:

In order to test the actual impact of the marketing used by brands to promote Fast-Moving Consumer Goods, we gathered kids ranging from the age of 4 to 7 years old and asked them to write sentences incorporating words found on each of the Ideal Partnership Candidate’s products packaging. Without any surprise, the results were concluded and backed up the research on the impact of Spelling Manipulation strategies.

Kids Spelling affected by Sub-Brands Spelling Manipulation:

In order to test the actual impact of the marketing used by brands to promote Fast-Moving Consumer Goods, we gathered kids ranging from the age of 4 to 7 years old and asked them to write sentences incorporating words found on each of the Ideal Partnership Candidate’s products packaging. Without any surprise, the results were concluded and backed up the research on the impact of Spelling Manipulation strategies.

OUR SOLUTION

OUR SOLUTION

Campaign Proposal Doc:

The existing sales team at United Way Australia will use the Campaign Proposal Document as a tool of communication when talking to the Target Parent Companies. It can be used as a resource at all stages of the Sales Funnel, including initial contact, follow up’s, to create presentations and left behind after Sales Meetings between Parent Company and United Way Australia.

Campaign Proposal Doc:

The existing sales team at United Way Australia will use the Campaign Proposal Document as a tool of communication when talking to the Target Parent Companies. It can be used as a resource at all stages of the Sales Funnel, including initial contact, follow up’s, to create presentations and left behind after Sales Meetings between Parent Company and United Way Australia.

Packaging for Sanitarium:

The strong brand image is authentic as much as possible to keep the brand recognition intact for the consumers. One side of the packaging is dedicated to the campaign and gives an insight on the objective and background of United Way. The United Way Australia logo, as well as the campaign seal, will feature on the product to show the brands support to the cause.

Packaging for Sanitarium:

The strong brand image is authentic as much as possible to keep the brand recognition intact for the consumers. One side of the packaging is dedicated to the campaign and gives an insight on the objective and background of United Way. The United Way Australia logo, as well as the campaign seal, will feature on the product to show the brands support to the cause.

MEDIAS

MEDIAS

Web & Catalogue:

The web page within United Way Australia’s Website dedicated to the campaign will display not only the different brands and packaging edited, but also will allow direct donations from new and current supporters. Fast-Moving Consumer Goods subbrands will send their ‘Spell it out for the Kids’ packaging to Major Supermarkets to be included in their store catalogs, to feature the brands and their new packaged products for the campaign as another medium of communication.

Web & Catalogue:

The web page within United Way Australia’s Website dedicated to the campaign will display not only the different brands and packaging edited, but also will allow direct donations from new and current supporters. Fast-Moving Consumer Goods subbrands will send their ‘Spell it out for the Kids’ packaging to Major Supermarkets to be included in their store catalogs, to feature the brands and their new packaged products for the campaign as another medium of communication.