The Fork & Beaver

The Fork & Beaver located in the south of France has some of the best world food recipes you will find in the area. We helped them since day one with creating their full visual identity, from menus to business cards, their website and social media platforms. 

 

CLIENT:

FORK & BEAVER

DATE:

APRIL 1st,2018

SERVICES:

LOGO | BRAND GUIDELINE | BUSINESS CARD | FLYER | WEB SITE | POSTER

 The Fork & Beaver

The Fork & Beaver located in the south of France has some of the best world food recipes you will find in the area. We helped them since day one with creating their full visual identity, from menus to business cards, their website and social media platforms.

CLIENT:

FORK & BEAVER

DATE:

APRIL 1st,2018

SERVICES:

LOGO | BRAND GUIDELINE |
BUSINESS CARD | FLYER |
WEB SITE | POSTER

Meet,

Meet,

Enzo

Chef

Simone

Manager/Barmaid

What they needed.

What they needed.

Branding

Graphic charter
Logo
Custom logo lettering
Iconography
Outdoor wood signs

Print

Business cards
Menus
Flyers
Posters

Web

CMS wordpress 4.9.8
Google analytics
Contact Form 7
Master slider
SEO optimization
Google business

Social media

Facebook
(banners, posts)
Instagram
(content)

Branding

(Graphic charter, Logo, Woodcraft)

Creative process

From graphite to ink to it’s final stage, vector. We found our inspiration in the animal sketching you can find in old biologie books. We made sure to go for a realistic approach without going to deep in that representation. I mean has anyone ever seen a beaver holding
a fork?

Creative process

From graphite to ink to it’s final stage, vector. We found our inspiration in the animal sketching you can find in old biologie books. We made sure to go for a realistic approach without going to deep in that representation. I mean has anyone ever seen a beaver holding
a fork?

Wood signs

Made from a single piece of raw pine tree wood. Many hours of sanding was necessary to achieve a perfectly smooth surface to paint on. We used a laser cutted stencil to apply the first coat of white paint and then the two following of 100% Black paint. We finished off by applying marine (boat) varnish to protect the wood and design from the weather. For the smaller sign we used an ink transfer technique from a laser printed design onto the wood and then protected it with several coats of varnish.

Wood signs

Made from a single piece of raw pine tree wood. Many hours of sanding was necessary to achieve a perfectly smooth surface to paint on. We used a laser cutted stencil to apply the first coat of white paint and then the two following of 100% Black paint. We finished off by applying marine (boat) varnish to protect the wood and design from the weather. For the smaller sign we used an ink transfer technique from a laser printed design onto the wood and then protected it with several coats of varnish.

Print

(menu, business cards, poster & flyer)

Business Cards

In order to satisfy our clients vision and budget for the design of their business card we chose a premium 350gsm bright white paper stock with a spot UV finish in order to create some volume on the logo (Frontside).

Business Cards

In order to satisfy our clients vision and budget for the design of their business card we chose a premium 350gsm bright white paper stock with a spot UV finish in order to create some volume on the logo (Frontside).

Poster & Flyer

For the opening day event, the chef had in mind to greet the guests with an array of finger foods, tapas and a concert with a local band. In order to promote this event, we chose to incorporate all of these elements into both the Flyers and the Posters. We focused on the fact that everything was homemade and handcrafted so we used digital painting to create illustrations that would convey those aspects.

Poster & Flyer

For the opening day event, the chef had in mind to greet the guests with an array of finger foods, tapas and a concert with a local band. In order to promote this event, we chose to incorporate all of these elements into both the Flyers and the Posters. We focused on the fact that everything was homemade and handcrafted so we used digital painting to create illustrations that would convey those aspects.

Web

Website

The Fork & Beaver had to have it’s own space on the web and not only a google business or a tripadvisor. Just a showcase website, clean, simple where the essential information about the restaurant was easily accessible and explicit enough to bring curious foodies to the location.

We used a simple yet powerful CMS (WordPress). The platform allows flexibility, lower costs for the clients and great SEO perfomances.

Website

The Fork & Beaver had to have it’s own space on the web and not only a google business or a tripadvisor. Just a showcase website, clean, simple where the essential information about the restaurant was easily accessible and explicit enough to bring curious foodies to the location.

We used a simple yet powerful CMS (WordPress). The platform allows flexibility, lower costs for the clients and great SEO perfomances.

Social media