AACC

Each year, the AACC organizes an open house event with partner agencies to give the public a sneak peek of the advertising industry. The AACC invites students from all over France to participate in a competition to design a print campaign for this annual event. Venez découvrir les dessous de la pub.

CLIENT:

AACC

WEBSITE:

WWW.AACC.FR

DATE:

DECEMBER 20,2018

SERVICES:

PRINT | CAMPAIGN | ADVERTISING | ILLUSTRATION
AACC
Each year, the AACC organizes an open house event with partner agencies to give the public a sneak peek of the advertising industry. The AACC invites students from all over France to participate in a competition to design a print campaign for this annual event. Venez découvrir les dessous de la pub.

CLIENT:

AACC

WEBSITE:

WWW.AACC.FR

DATE:

DECEMBER 20,2018

SERVICES:

PRINT | CAMPAIGN | ADVERTISING | ILLUSTRATION

2nd | AACC National Competition 2015

AACC.
Découvrez les dessous de la pub
Print / Advertising Campaign

You’re walking down the street when you see a M&M spokes-candy in his underwear. Do you do a double take? Of course you do. To illustrate this event and grab the public’s attention, I used French wordplay and chose to show some of the most well-known icons in their underwear. Our slogan for this campaign was “Découvrez les dessous de la pub”. Essentially, this slogan means “Discover the backstage of advertisement” but in French “les dessous” means both underwear and backstage. Playing with the double meaning was a fun way to turn heads and invite the public to this event.